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About this Privacy Policy

This Privacy Policy provides information on how Palafrique collects and processes your personal data when you visit our website or mobile applications. It sets out what we do with your personal data, how we keep it secure, and explains the rights that you have in relation to your personal data.

Who We Are

Palafrique is one of the leading pan-African e-commerce platform. Our platform consists of our marketplace, which connects sellers with consumers, our logistics service, which enables shipment and delivery of packages, and our payment service, which facilitates transactions among participants on our platform.

This website and/or mobile app is operated by a member of the Palafrique group of companies, the ultimate holding company of which is Palafrique Technologies AG. Any personal data provided or collected by Palafrique is controlled by the subsidiary that the website or mobile app relates to.

The Data We Collect About You

Personal data means any information that can identify a specific individual. We collect personal data to provide tailored products and services and to continually improve them. We may collect, use, store, and transfer various types of data for marketing and optimization purposes.

A. Information you provide to us:

• Contact details (name, addresses, phone numbers, email addresses)
• Demographic information (date of birth, age, gender)
• Registration details (passwords, login credentials)
• Payment information (credit card details, billing address)
• Survey responses or competition entries
• Marketing preferences

B. Information we collect automatically or from third parties:

• Device and browser information (IP, OS, unique identifiers)
• Website or app activity (pages viewed, products searched, time spent)
• Social media data (username, profile info, photo)
• Information from partners such as carriers, payment providers, and advertisers

Cookies and Other Identifiers

Cookies are small files placed on your device that help us improve your browsing experience. For more information on how we use cookies, please read our Cookie Policy.

How We Use Your Personal Data

• Registering you as a new customer
• Processing and delivering your orders
• Managing your relationship with us
• Running promotions, competitions, and surveys
• Improving our website, apps, and services
• Recommending products or services that may interest you
• Complying with legal obligations and detecting fraud

Legal Basis for Processing Personal Data

• Consent: e.g., receiving marketing communications
• Legitimate interests: understanding customers and improving services
• Contract performance: processing your orders and payments
• Legal compliance: adhering to regulatory requirements

How We Share Your Personal Data

We may share your personal data with third parties for the following purposes:

• To deliver products and services purchased through our platform
• To work with service providers for order fulfillment, payments, analytics, and marketing
• To prevent fraud or comply with legal obligations

International Transfers

Your personal data may be transferred to other countries if necessary. In such cases, we ensure adequate protection and compliance with applicable data protection laws.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this notice, or as required by law. Once data is no longer needed, it will be securely deleted or anonymized.

Data Security

We have implemented appropriate security measures to prevent unauthorized access, alteration, or disclosure of your data. Access is limited to authorized personnel bound by confidentiality.

Your Legal Rights

You have the right to access, correct, or erase your data; object to processing; restrict processing; and request data transfer. You may also unsubscribe from marketing emails at any time.

Data Controllers & Contact

If you have any questions about this Privacy Policy or how we process your data, please contact our Data Privacy Officerinfo@palafrique.shop

Related Practices and Information

• Cookie Notice
• Terms and Conditions